In 5 weeks your language school gets a professional website + online enrollment + Stripe recurring payments + WhatsApp Business for parents + CRM by course/level/age, in one bill

Full enrollment funnel, multi-course, multi-level and multi-age. Automated monthly recurring payments.

BookwhenAcuityCalendlyStripeWhatsApp Business360dialogResendZoomMeta Pixel + CAPIGoogle Search ConsoleUmamiHoldedQuadernoHubSpot CRMBookwhenAcuityCalendlyStripeWhatsApp Business360dialogResendZoomMeta Pixel + CAPIGoogle Search ConsoleUmamiHoldedQuadernoHubSpot CRM

THE COST OF DOING NOTHING

What you lose every month without a vertical system.

Verified data from EU e-learning + language sector.

60-70%

schools using agency + 3rd-party booking (Bookwhen, Acuity)

EU sector analysis 2024

€3,000-7,000

lost monthly to low retention rates without email automation

Cognitive Market Research

€80-150

that web agency + 3rd-party booking cost per month

Public Bookwhen + agency pricing

13.2%

CAGR EU e-learning + language market 2025-2030

Cognitive Market Research

I pay €19/mo to Bookwhen to manage the schedule. My students book inside THEIR app, not on my website. When someone searches English classes on Google, I show up as just another result in their marketplace. My school doesn't stand out.
Sara Méndez
Language academy director · Madrid

WHAT'S BROKEN

The typical stack isn't a stack. It's a leak.

015-tool stack that doesn't talk to each other
02Students living in Bookwhen, not in your CRM
03Meta tracking without server-side = unreliable ROAS
04Reviews depending on asking manually one by one

EVERYTHING YOU NEED

Everything your school needs. In one invoice.

Web + group+individual booking + communications + tracking + reputation + CRM. One platform. One invoice.

Group + individual booking

Group classes (8-12 students) with shared agenda and waiting list. 1:1 classes paid per lesson or per full level (package).

A1-C2 levels

Configure CEFR levels with weekly fixed schedules or one-off sessions. Students enroll by level + schedule.

Package enrollment (Stripe recurring)

Monthly subscriptions, 5/10/20 lesson packs, automatic renewal. Goodbye chasing payments.

SMS/WhatsApp pre-class reminders

Messages 24h and 1h before. One-tap confirmation. Goodbye no-shows.

Automated Google + GoOverseas reviews

We ask for reviews after level or course completion. Zero manual effort.

CRM with student LTV

Each student in one record. History of levels, payments and cross-channel communications.

Server-side ad tracking

Server-side events to Meta CAPI, GA4 and your CRM. No loss to blockers or cookies.

Multi-touch attribution

UTM, fbclid, gclid captured. First/last touch cookies. You know which channel brings the student.

Email automation

Level up, certification, reactivation, birthday. Templates per student language.

Maps SEO + Google Business

Local optimization. Ranking in 'English school near me'.

GDPR + RGPD

EU servers, at-rest and in-transit encryption, signed DPA. Minor data protection.

Monthly reporting

Enrollments, class occupancy, retention by level — PDF on the 1st in your inbox.

HONEST COMPARISON

Why we're not Bookwhen (and why that suits you).

Verified public pricing. Daotomata replaces the full stack in one invoice.

Plataforma única

Daotomata

€199/mo

Own website under YOUR brand + domain
Group + individual booking synced
Package enrollment (Stripe recurring)
Unlimited SMS + WhatsApp reminders
Automated Google + GoOverseas reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with student LTV
A1-C2 levels with fixed schedules
Local SEO optimized (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Email automation (level up, certification, reactivation)
Automatic monthly reporting (PDF)
Your students belong to you (no marketplace capture)
Cross-channel human support (no tickets)
One invoice, one support
3-month exit clause, no penalty
Stack integrated, maintained by our team

Bookwhen + Web agency

~€110/mo

Own website under YOUR brand + domain— Limited
Group + individual booking synced
Package enrollment (Stripe recurring)— Add-on
Unlimited SMS + WhatsApp reminders— Email only
Automated Google + GoOverseas reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with student LTV
A1-C2 levels with fixed schedules— Manual
Local SEO optimized (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Email automation (level up, certification, reactivation)
Automatic monthly reporting (PDF)
Your students belong to you (no marketplace capture)
Cross-channel human support (no tickets)— Tickets
One invoice, one support
3-month exit clause, no penalty— Monthly
Stack integrated, maintained by our team

Acuity + Mailchimp

~€70/mo

Own website under YOUR brand + domain
Group + individual booking synced— Individual only
Package enrollment (Stripe recurring)— Add-on
Unlimited SMS + WhatsApp reminders— Email only
Automated Google + GoOverseas reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with student LTV
A1-C2 levels with fixed schedules— Manual
Local SEO optimized (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Email automation (level up, certification, reactivation)— Mailchimp
Automatic monthly reporting (PDF)
Your students belong to you (no marketplace capture)
Cross-channel human support (no tickets)— Tickets
One invoice, one support
3-month exit clause, no penalty— Monthly
Stack integrated, maintained by our team

View full comparison table

Capacidad	Bookwhen + Web agency ~€110/mo	Acuity + Mailchimp ~€70/mo
Own website under YOUR brand + domain	Limited
Group + individual booking synced		Individual only
Package enrollment (Stripe recurring)	Add-on	Add-on
Unlimited SMS + WhatsApp reminders	Email only	Email only
Automated Google + GoOverseas reviews
Server-side tracking (Pixel + CAPI dual-source)
CRM with student LTV
A1-C2 levels with fixed schedules	Manual	Manual
Local SEO optimized (Schema + hreflang ES/EN/FR)
Multi-touch attribution (UTM/fbclid/gclid + 90d cookies)
Email automation (level up, certification, reactivation)		Mailchimp
Automatic monthly reporting (PDF)
Your students belong to you (no marketplace capture)
Cross-channel human support (no tickets)	Tickets	Tickets
One invoice, one support
3-month exit clause, no penalty	Monthly	Monthly
Stack integrated, maintained by our team

HOW IT WORKS

From paying 4 invoices to just one in 21 days.

Founder-led onboarding. 2-3 intensive days from Daniel per school.

1
30-min discovery
We audit your Google Business, compute the real cost of your low retention and map your student pipeline.
Day 0
2
Technical setup
We capture identity, A1-C2 levels, schedules, pricing. Import students from Bookwhen/Acuity/sheets if you have them.
Days 1–7
3
Migration + go-live
Website on your domain. Group+individual booking active. Stripe recurring. SMS/WhatsApp reminders. Reviews automation. Google Business optimized.
Days 8–18
4
Continuous optimization
Automatic monthly reporting. Local SEO iteration. WhatsApp support in your language.
Day 19+

INCLUDED BONUSES

And you also get this. Free.

Additional bonuses you won't find with Bookwhen or any agency. Real, verifiable value.

BONUS #1

Local SEO audit of your area

Competition analysis, 5 priority keywords (English school + city, French classes for kids...), Google Business optimization plan. Yours as a report whether you sign or not.

Valor:€300· GRATIS

BONUS #2

Server-side Pixel + CAPI setup

Meta Pixel + Conversions API with event_id dedup, Google Tag and Umami. Key events (enrollment, A1-C2 lead, payment) aligned with your ads account.

Valor:€500· GRATIS

BONUS #3

Assisted student migration

If you come from Bookwhen, Acuity, ClassPlus or Google Sheet — we import your agenda, active levels and reviews. No extra cost.

Valor:€400· GRATIS

BONUS #4

WhatsApp + email templates

30 email templates + 20 pre-approved WhatsApp Business messages (class reminder, level completed, certification, reactivation). 360dialog compatible.

Valor:€290· GRATIS

21DAYS

CONTRACTUAL GUARANTEE

21 days or we refund the entire setup.

If in 21 days we don't launch your website + booking + recurring payments + tracking working, we refund the €790 setup. And if in 3 months you don't see measurable value, you leave without paying more retainer and keep your domain + your exportable data.

No annual contractSetup refundYour domain stays yoursExportable data

Full platform · language schools

Daotomata Pro

The single invoice that replaces your Bookwhen + agency + Mailchimp + CRM.

Fixed monthly fee

€199/month

+ €790 setup · −50% if you sign this month

Own website under YOUR brand + domain
Group + individual booking synced
Stripe recurring payments (monthly/annual packages)
Unlimited SMS + WhatsApp (up to 2,000/mo)
Automated post-level reviews
CRM with student LTV
Server-side tracking (Pixel + CAPI dual-source)
Local SEO + multi-language ES/EN/FR
Monthly reporting + human support

Book a 30-min diagnosis21 days or refund · Exit in 3 months

REAL RESULTS

What schools that left Bookwhen and centralized everything say.

Three cases of academies that centralized their stack and multiplied direct enrollments.

“We went from 8 to 27 online enrollments per month in 6 weeks. The integration with Stripe for monthly per-level payments worked without touching the team's flow and reminders cut absences from 18% to 5%.”

Sara Márquez

Director · Idiomas Madrid · Madrid

“We recovered 22% of the budget we lost on Bookwhen + Mailchimp + agency. A1-C2 level management with fixed schedules saved us months of Excel juggling and the monthly reporting is what the team uses most.”

Pierre Lefèvre

Director · École de Langues Lefèvre · Paris

“Server-side tracking changed our business: we went from 'we think these ads work' to knowing exact ROI. Now we pay €6 per Meta lead and the ROAS shows real, not inflated by blocked cookies.”

Yasmine Hassan

Owner · Casablanca Languages · Casablanca

Everything you wanted to ask before the demo.

The real objections we hear in discovery. Direct answers, no jargon.

Is migration from Bookwhen/Acuity viable?

Yes. We import your active agenda, students with level history and public reviews in 3-7 days. We keep Bookwhen active in parallel during the transition to not lose enrollments. Early adopter cohort: no extra cost.

Do you handle group and individual classes?

The system handles group classes (8-12 students) with shared agenda, waiting list, and individual classes (1:1). Pay per single lesson or per full level (package).

Levels + schedules?

Configure levels (A1-C2) with weekly fixed schedules or one-off sessions. Students enroll by level + schedule.

Online and in-person classes?

Hybrid classes — auto-generated Zoom link for online, physical address for in-person.

How does it prevent no-shows?

Automatic reminders at 24h and 1h via SMS and WhatsApp Business. One-tap confirmation. If the student doesn't confirm, we flag the slot as at-risk and alert. Reduces no-shows from 18-25% to 5-8% in 6 weeks.

Does it work with my personal WhatsApp or do I need a business account?

You need WhatsApp Business (free) or WhatsApp Business API via 360dialog (we configure it). We do NOT use your personal number. Recommended: dedicated school number.

What tracking can I do with this?

Meta Pixel + server-side CAPI dual-source (with event_id dedup), Google Tag, self-hosted Umami. We capture UTM, fbclid, gclid and referrer on every visit; first-touch 90d and last-touch 30d cookies. You know exactly which ad or channel brought each student, and your campaigns measure right even when iOS blocks cookies.

Do I have automations for my students?

Yes. Form routing with no-code automation engine: each form scores the student (lead scoring) and triggers automatic actions — email, WhatsApp reminder, assignment to a specific teacher, team notification. Email sequences in their language: welcome, level up, certification, reactivation, birthday. All from the backoffice without touching code.

What happens to my current students?

We import them with full history (completed levels, payments, communications). They receive a friendly email explaining the system change with their new booking link. Zero friction for them.

Is it GDPR compliant for minor data?

Yes. EU servers, at-rest and in-transit encryption, consent log, right to erasure, parental consent for minors. Daotomata is the processor; you are the controller. We sign a DPA.

Do I need to sign an annual contract?

No. 3-month exit clause with no penalty after go-live. If in 3 months you don't see measurable value, you leave without paying more retainer and keep your domain and exportable data. Setup non-refundable (covers delivered work).

What if I'm a solo teacher?

Base pricing is for 1 professional (€199/mo). If you add colleagues: +€19/mo per additional teacher. Multi-location if you open a 2nd school: +€89/mo per location. Start small, scale with you.

What reports do I receive each month?

Automatic PDF on the 1st with: total enrollments and by channel, absences, revenue per level, SEO ranking of your keywords (real Google Search Console), per-channel attribution of new students, evolution vs previous month. You decide who receives it.

Can I connect to my current billing or LMS?

Yes, via API or webhooks. We already integrate with Holded, Quaderno, Stripe Invoicing. For LMS (Moodle, Google Classroom) — pedagogical content delivery stays where you have it; Daotomata covers only the digital front-office. If your LMS has API, we connect.

LAST CALL

Stop paying 4 invoices. Start filling your classes.

30 minutes with you. We audit your current Google Business + compute the real cost of your low retention + show you what your school would look like with the full stack. No commitment.

21-day guarantee·No annual contract·Exit in 3 months·Support ES/EN/FR